Looking for ways to use Facebook Live for business?
Interested in what’s working for others?
Facebook Live broadcasts can help you expand your current audience and get new clients and customers.
In this article, you’ll discover how three companies used Facebook Live to generate sales and how to adapt their tactics for your own business.
Discover three Facebook Live tactics that generated sales.
#1: Broadcast a Milestone Celebration
Results Fitness Santa Clarita decided to do a Facebook Live flash mob to celebrate their 16th anniversary. Although the culminating event seemed impromptu, weeks of planning went into it.
Here’s how they did it.
Build Excitement With a Story
Fitness professionals and gym owners Rachel and Alwyn Cosgrove started the celebration by sharing their stories. To build up anticipation, they shared a different post (part 1, part 2,part 3, and part 4) on the first four days of anniversary week.
The owners of Results Fitness shared their stories, leading up to the flash mob celebration.
In preparation for any event, do whatever you can to make it personal. Build a genuine rapport with your audience and they’ll be even more invested in what you have to say when you go live.
Plan the Event
While Rachel and Alwyn needed to get permits from the city (in addition to other requirements), your planning might be as simple as picking a date and planning the event.
They also started a secret Facebook group to coordinate. Fitness instructors, participants (gym members), and anyone involved with the flash mob itself were invited to the group. This made it easy to share practice times and other logistics.
Build Buzz With a Live Pre-party
To get their Facebook fans excited about the big surprise, Results Fitness broadcasted the pre-party. The owners, staff, and guests were interviewed live.
3 Facebook Live Examples That Generated Sales
