4 Steps To Finding a Remarkable Virtual Assistant

CyberRabbit / Pixabay

As a long-time internet marketer and fan of delegating, one of the questions I get asked most often is how to find a virtual assistant.

You’d think I’d have a straight answer by now.

Over the past few years, I’ve watched the body of knowledge and thought leadership around virtual assistants grow, and even as the term itself has become more mainstream, the idea of what a virtual assistant is and does has ony become more convoluted.

When some people picture a virtual assistant, they think of someone who handles traditional administrative work out of their home. However, if you’ve worked primarily online for any amount of time, it’s likely you’ve run into assistants who also manage everything from marketing tasks to assisting with CRM upkeep for sales.

And then, when you think about the kind of help you need, things continue to grow more confusing because you’re not sure how to (or who to) ask for what you need.

The reality of the matter is everyone’s needs are different. A small business owner who needs a content creator meets email marketer meets administrative genius needs someone very different then a sales executive who needs someone to manage their insane schedule, travel, and expenses.

Because of this, it’s important to have a clear set of requirements

Today, I’m going to walk you through the 4 steps to finding a virtual assistant that will ensure you find exactly the right fit for your needs.

1. Ask for recommendations.

Talk to the people your prospective assistant has worked with. See what they have to say in their own words. Make sure to ask specific questions like what software they’ve had them using, whether or not they are proactive, and if they would hire them again to make sure you’re fully vetting them.

2. Detail exactly what you need done

I hate to break it to you, but most assistants are not, in fact, mind readers. At the least, they definitely don’t start that way.

You need to document your processes before you can expect anyone to take them off your plate and do them exactly the way you like them.

3. Start on a project basis.

Some people are phenomenal at interviewing, but when it comes time to deliver, they aren’t quite as phenomenal. Avoid this all too common problem by starting with a paid project to test out the most important skills you need them to have.

4. Consider a managed service.

Finding someone great is fantastic – but what happens when they are ready to move on? You’re stuck trying to replace someone who has become indispensable to you. With a managed virtual assistant service, backup assistants are on-hand to make sure the ball never gets dropped. This is also helpful when employees are sick or need to go on vacation.

Taking the next step

If you’ve been searching for the right assistant for a while now, it can feel discouraging. You know delegating is the best way for you to focus on what it is you do best, but until you begin to work with someone who you trust, letting go of those vital administrative tasks can feel like an impossible feat.

This is why it’s so important to commit to spending time training your new assistant to understand your needs.

Want more on the nitty-gritty of finding a great VA? You can read the ultimate guide to hiring the perfect virtual assistant here.

Source: B2C

Muslim Judge Ruling Muslim Man Can Marry 9-Year-Old Girl In Montana Is Fake News

A Muslim U.S. judge ruling that a Muslim man can marry a 9-year-old girl in Montana is fake news.A Muslim judge in Montana did not approve the marriage of a 9-year-old girl to a Muslim man. There is no truth to a report that a Muslim judge allowed a Muslim man to marry a young girl in Montana.

Where did this fake news originate? Freedom Junkshun published the fake news article reporting that a Muslim judge in Montana approved the marriage of a 9-year-old girl to a Muslim man.

There’s a reason the United states didn’t allow Muslim judges until liberals flipped out and demanded “equal treatment” for people of all religions, even if that religion tells them to hate us. Citizens in Montana were shocked to get a perfect example of why there aren’t that many Muslim judges and why there were none until very recently.

The “Honorable” Rahid Musad, a judge in the 19th Circuit Court, heard a horrifying case on Monday. A Muslim man who came to the United States from Iran wanted to get married and felt he was oppressed because he wasn’t allowed.

Why wasn’t he allowed? Well, for starters his “fiancee” is nine years old.

Malik Malam entered the United States in 2005 on a work visa and was granted citizenship in 2012. Then he fell in “love” with the daughter of his neighbor, Sherry Smithers.

As Smithers and Malam became friends, he spent a lot of time converting her to Islam, which teaches that marrying (and everything associated with marriage) was not only acceptable, but was the will of Allah. Ultimately, Smithers agreed to marry her daughter off to this slimeball. But when they filled out the paperwork for the “wedding,” they were told that this was not allowed in the United States.

Undeterred, Smithers and Malam filed a lawsuit demanding that the “marriage” be allowed as a protected action under the First Amendment freedom of religion. They lost, but appealed and found themselves standing before Judge Musad, who agreed with these sick people that child marriage is a protected religious activity under Islam.

However, there is no truth to the story, according to Fact Check. Montana law sets the minimum age for marriage at 16 years old with judicial approval and 18 without it. Most states set the minimum age at 18 with exceptions for those between the ages of 16 and 18, according to a recent survey from the National Conference of State Legislatures comparing the marriage laws in all 50 states.

While the above story says that a judge named Rahid Musad, of the 19th Circuit Court, handled the case, Montana state courts are referred to as district courts, not circuit courts, and the 19th Judicial District, has no such judge. Federal appeals courts are referred to as circuit courts, but Montana is in the 9th Circuit, not the 19th. And that court does not have a judge by that name, either.

Additionally, the picture used in the fake news article is actually of Los Angeles County Superior Court Judge Halim Dhanidina, who is the first Muslim judge in California, according to a UCLA description.

The other photo that ran with the story shows a gray-haired man with a 12-year-old girl in a wedding dress. But it was staged. The couple are actors, and the photo was taken in 2015 by an organization called KAFA that advocates women’s rights in Lebanon. The photograph was part of a public relations campaign to bring attention to the issue of child marriage.

Here are some examples of people sharing the fake news on social media.

Muslim Judge Rules Muslim Man Can Marry 9-Year-Old Girl In Montana https://t.co/l7N7lBC4pm

— john oldfield (@joker951159) November 7, 2017

BREAKING: Muslim Judge Rules Muslim Man Can Marry 9-Year-Old Girl In Montana https://t.co/LfyRgEN0hO

— Sughumar J V (@sughumar2) November 5, 2017

Really. BREAKING: Muslim Judge Rules Muslim Man Can Marry 9-Year-Old Girl In Montana https://t.co/FlFT1pBgcM

— RegisteredVoter (@RegisterdVoter) November 2, 2017

Muslim Judge Rules Muslim Man Can Marry 9-Year-Old Girl In Montana https://t.co/Vb8kVEMTNX

— Pamala Denise Smith (@PamalaSmith) November 1, 2017

Freedum Junkshun carries a satire disclaimer at the bottom of the page which reads:

We believe that there is nothing more precious than the mind of an aging conservative. Here we gather a boatload of bullhonkey, works of pure satirical fiction, to give the fist-shakers of the world a reason to hate. Reality is often in the eye of the beholder. You won’t find any of it here.

Join the fun in the comments on our Facebook page where you too can watch David Hasselhoff running over someone’s poodle magically transformed into a crime against humanity by Barack Obama or yet another murder the Clintons got away with.

But the fake news story was picked up by several other sites that carry no such disclaimer.

What did you think of the fake news that a Muslim judge ruled that a Muslim man can marry a 9-year-old girl in Montana? Did you believe the fake news or see people sharing it falsely on social media? Let us know in the comments section.

Photo Credit: Source

Source: B2C

Jurassic World: Fallen Kingdom’s Chances Of Getting A Third Film, According To Colin Trevorrow

Jurassic World rebooted the franchise which had three prior films. The follow-up, Jurassic World: Fallen Kingdom suggests that fans could be seeing a new trilogy with Kingdom set to be the dark middle chapter. Colin Trevorrow, who helmed “Jurassic World” but handed over the reins to J.A. Bayona for the sequel, returns to produce and co-write the new film with Derek Connolly.

Speaking with Sebas Tabany’s YouTube Channel, Trevorrow confirmed plans for this to be a trilogy:

“I knew where I wanted it to go. I remember telling Steven [Spielberg] even while we were making the first movie,’“This is the beginning. Here is the middle. And here’s the end of the end. This is where we want to go.

I feel like that kind of design is crucial to a franchise like this if you really want to bring people along with you and make sure they stay interested. It needs to be thought through on that level. It can’t be arbitrary, especially if we want to turn this into a character-based franchise with people who you lean in to follow what they’re going to do.

At the end of this movie, it’s not a cliffhanger, but it’s designed for people to want to know what’s going to happen next, whereas the earlier Jurassic Park movies had pretty clear definitive endings. They were much more episodic. In working with Derek Connolly, my co-writer, we were also thinking about where it was gonna go in the future.”

Jurassic Park was more of a stand-alone film and did not necessitate a sequel, making the follow-ups less essential. But Jurassic World has a larger overarching narrative in mind. He also addressed concerns that the film is seemingly too closely resembling Steven Spielberg’s “The Lost World: Jurassic Park” in its narrative judging by what we glimpsed on the first trailer recent:

“It looks like it is because they all go to a fog-covered, scary island with dinosaurs on it, but it goes to a very, very different place than anyone expects. Really the heart and soul of the movie, the turn of the story, is not what we’ve shown in this trailer. It’s very much not like The Lost World.

The first film is about how if there’s money on the table, there will be somebody who will do the worst imaginable things, or in a lot of case, the dumbest imaginable thing in order to get that money. This film focuses a little bit more on our responsibility for these animals that we’ve made as a result of that greed, but also just the darkest and worst instincts of humans, again, if there’s money involved.”

In the film, Bryce Dallas Howard’s Claire Dearing has founded an organization called “Dinosaur Protection Group,” enlisting the help of new characters played by Daniella Pineda and Justice Smith.

Their mission is “finding a way to get these dinosaurs off the island” as an active volcano threatens to make the animals go extinct, again. Pratt and Howard are joined by co-stars James Cromwell, Ted Levine, Justice Smith, Geraldine Chaplin, Daniella Pineda, Toby Jones, Rafe Spall, while BD Wong and Jeff Goldblum reprise their roles from the first film in the series.

Directed by J.A. Bayona (The Impossible), the epic action-adventure is written by Jurassic World’s director, Trevorrow, and its co-writer, Derek Connolly. Producers Frank Marshall and Pat Crowley once again partner with Spielberg and Trevorrow in leading the team of filmmakers for this stunning installment. Belén Atienza joins the team as a producer.

Jurassic World: Fallen Kingdom is set for release on June 22, 2018.

What do you think about a new trilogy for the Jurassic World franchise? Are you looking forward to the sequel to Jurassic World? Let us know in the comments section.

Photo Credit: Universal Pictures

Source: B2C

How to Become a Full-Time Blogger

Free-Photos / Pixabay

I go to a lot of blogging events around my city and I’ve noticed that very few of us actually do this work full-time. In fact, the question I get asked the most is how I managed to become a full-time blogger.

I was recently asked this at an event by someone who is an aspiring fashion and lifestyle blogger. She already does this full-time for a media company, but she wants to do it on her own. In this article, I’m going to tell you the same things I told her.

Figure out how you are going to make money.

You need to pay your bills. Period. That’s why the first step in becoming a full-time blogger is figuring out where the money is going to come from. At the end of the day, you need to treat your blog like a business.

What’s interesting is despite all the information out there about how bloggers make money, few people realize there are more than one or two ways to make an income as a full-time blogger. Here are all the ways you can make money as a blogger:

• Affiliate marketing.


• Influencer/spokesperson work for brands.


• Selling your own digital products.


• Freelance writing and blogging.


• Coaching and consulting.


• Ad revenue.

That’s six different ways a full-time blogger can make money. Yes, six. Ideally, you’ll want a mix of all of them so you have money coming from different places, but start with one or two and focus.

Realize your blog is your brand.

People who can call themselves a full-time blogger all have one thing in common: They take their blog very seriously. The reason they are able to do that is that they realize a blog is just an extension of their brand.

The reason bloggers make money is because of their expertise. Beauty bloggers make money because they are experts in beauty. Financial bloggers make money because they are experts in finance. A blog is just a marketing tool that shows off your expertise.

Make a plan.

Those who ask me how to become a full-time blogger usually have day jobs they want to quit. This section is for you.

If you’re looking to quit your job to blog full-time, there are certain financial considerations you need to keep in mind. Granted, there is no one-size-fits all formula, but taking care of these things will make the transition easier.

• Zero or minimal debt (if you can).


• Lower your living expenses as much as possible. (This is temporary until you start making money)


• Keep your finances organized.


• Have some savings in the bank.

If you’re able to do these four things, you’ll set yourself up to be able to quit your job sooner. The truth is that becoming a full-time blogger will not be easy on your finances at first. But, the silver lining is this is the case for any kind of business.

Final Thoughts

It is absolutely possible to become a full-time blogger in this day and age. You just need to see your blog as a part of an overall business and manage your finances. While it may be a rough at first, it will be totally worth it when you see the money rolling in.

Source: B2C

6 Common Mistakes Made While Running a Webinar

According to a report from Marketing Profs, webinars are the 3^rd most effective content marketing method. 63% of marketers find it extremely effectively.

Webinar landing pages usually convert at a high rate and the webinar itself converts attendees to buyers.

Therefore, if you aren’t satisfied with your webinar marketing results it is because you are making some mistakes.

To help you figure out what these mistakes are I have discussed the common mistakes made while running webinars. I also go into detail on how to fix them.

So read my post, fix those mistakes and avoid making them in the future…

Not having a plan:

There are businesses out there that make thousands of dollars from each webinar. This is because they have a clear strategy in place. They know the product they want to promote at the end of the webinar and they know the content they need to create to sell it.

Everything from the slides to the landing page to the emails are meticulously planned to generate as many sales as they can.

If you aren’t planning your webinar and are just stringing together whatever content you want, then, of course, your results will be weak. Therefore, have a more strategic approach to your webinar instead of just saying anything you want.

Think about what you want to achieve from this webinar i.e. sell more online courses or products, build up brand image, get feedback, etc. Then go create a webinar that will achieve these goals.

Choosing a bad software:

Sometimes webinars fail because of the software. This is why you should be very careful with choosing a webinar platform.

First take a look close look at yourself, your business and your audience and decide on all the features you need.

Next, go about reading as many reviews as you can on the most popular platforms available. There are both webinar platforms that specialize in a few features and complete webinar platforms to choose from. Make a note of all the top tools that suit your needs and budget. Then test them out as many will offer free trials.

Not having a safety plan:

Even though you might pick the best webinar software available your webinar could falter and it might not be the software’s fault as there are so many things that could go wrong. Your laptop could freeze, your internet could get disconnected, your mic might stop working – so many things could happen.

Therefore, you should have a safe plan B to protect you in case something goes wrong. One of them is to have a second laptop handy. Keep it switched on and login as a second host into the webinar software so that you can use it if anything goes wrong. Also get an assistant to be a co-host. If anything goes wrong they can take care of things.

If you don’t have an assistant hire a VA for a couple of hours. Some of them like PriorityVA will have VAs who specialize in running webinars. It will be worth it.

Not promoting:

Webinar landing pages might have a high visitor to lead conversion rate, but they won’t automatically begin capturing leads out of nowhere. Hence, make sure you promote it a lot. This should include sharing on social media, promoting on your blog and creating ads.

As conversion rates of webinar landing pages are very high your ads will be worth the investment. You can boost conversions even further by using FOMO techniques as this is a one-time event.

A couple you could try are the countdown timer and registration popups. The countdown timer displays the days, hours and seconds left before the webinar begins. Most landing page tools include it.

Registration popups are popups that appear on screen informing people when someone signs up for the webinar. When people see that others are taking action by signing up for a webinar, they will want to too as they will not want to miss out.

These popups helped Rob Warner achieve a 80.89% conversion rate on his webinar landing page.

Not promoting the recording:

If you aren’t recording your webinar and promoting it you will miss out on plenty of sales opportunities as a report from ON24 found that only about 40% of people will attend the live event. 28% of people watch the replay/recording.

Therefore, make sure you hit the record button before you begin the webinar. After you finish the webinar your immediate job should be to download this recording and upload it onto a video hosting platform. After that display it on a landing page and promote it to everyone who signed up.

The recorded webinar can also be used to run evergreen webinars which are a very effective technique. Sometimes they produce better results than live webinars. Venture Harbour were able to generate an attendance rate of 75.62% with theirs.

Not making the most of email:

Webinars don’t just convert because of the live video event but also because of the extra messages you send out via email. Before the webinar begins you should be sending out reminders to get maximum attendance and after it ends you should promote the replay and your products.

If you aren’t taking full advantage of email, you will definitely miss out on plenty of sales as email is the most effective method when it comes to acquiring customers.

These are all the mistakes people make while running webinars. They are easy to fix and avoid. Therefore, avoid making them in your next webinar. You will certainly get the results you want if you follow my tips.

What other common mistakes do people make while running webinars? How can people fix these mistakes? Please leave your comments below.

Source: B2C

The 5 Marketing Resolutions Your Business Needs You To Make In 2018

The new year is almost here, and it always feels a little bit like a fresh start. I know I won’t be the only one setting new goals and making resolutions for 2018. It’s common tradition, after all, to write up a string of resolutions for things we want to change about our lives. I’ll only eat out once a week, we say, or I’m going to stick to a budget, or I’ll go the gym at least three times a week.

These are all fantastic goals, even if they turn out to be a bit idealistic for some of us. But what about resolutions for your business? What about marketing resolutions?

At the end of 2017 and the beginning of 2018, it’s important to take a close look at your marketing strategies to evaluate what’s working for you and set goals for the next year.

We took what we knew about the hundreds of small businesses we’d worked with and combined it with the marketing changes we’re expecting to see happen in the next year to create this list of the five marketing resolutions that you’ll actually want to keep. Trust us, your business will thank you.

1. Don’t Abandon Customer Retention for Customer Acquisition

Customer acquisition will always be one of the most important goals of your marketing campaigns should address. Even if your business is successful and you don’t necessarily want to scale further, you at least need moderate customer acquisition. This will keep you at a level playing field when some customers inevitably drop off.

While gaining new customers and leads is—and always will be— important, you shouldn’t focus exclusively on acquisition at the expense of retention.

Run re-engagement campaigns to improve customer retention.

Most businesses actually don’t focus nearly enough energy on improving customer loyalty. They got their eyes on the prize of that first sale, and once they have it, they move in.

To combat this, use more re-engagement tactics and loyalty-building strategies. Offer referral programs, affiliate programs, and exclusive discounts or first access to new products and services to your most high value clients. Do what you can to keep them around, or someone else will.

2. Actively Search for New Ways to Spread Your Message

There’s only so much you can do to spread your brand’s message and story on your own; it will be a lot more effective if you have a little help.

There are three great options you can use to connect with more audience members, build brand awareness, and generate leads. These are:

• Encouraging user-generated content. User-generated content is exceptionally powerful; no one will sell your product like your customers. Put regular calls for UGC everywhere you can online. You can see more about this here.


• Encouraging employee-generated content. Marketers talk a lot about UGC, but they forget about EGC. Employee generated content can be almost as influential as UGC, because they’re invested in the success of your business and customers love to see a business that treats its employees well.


• Connecting with the right influencers. One mistake a lot of businesses make is going for the absolute biggest names possible in the industry, when in reality the most effective influencers are a lot more accessible. If a new restaurant really wanted to get some great promotion, it wouldn’t be the right choice to contact the overly-swamped food writer for the NY Times; it would be a better strategy to contact all the food bloggers and Instagram influencers in the area instead. This is true for most businesses. Don’t be afraid to go a little smaller than you think you should, becomes sometimes these influencers have the most engaged and loyal readers.

3. Prioritize Personalization

Personalization is becoming a bigger and bigger deal as technology gives us the capability to offer it to our customers. You must focus on this in 2018 or you’ll be left behind.

There are a few easy ways you can improve how personalized and tailor-made your content seems to be to your customers. These include:

• Run highly segmented retargeting campaigns using dynamic ads and on-site activity


• Offering “You May Also Like” boxes on your product pages


• Recommend new products to customers through email campaigns based on purchase history (like how clothing companies automatically send me specifically Petite-geared content)

If you want to learn more about personalization in marketing and on your site, Neil Patel has an incredible post going over the basics and actionable how-to info here.

4. Set Specific Goals for Each Piece of Content

I’ve worked with a lot of their content marketers and social media managers (and small businesses) who tend to fall into the same trap with their social and content marketing. They generate content purely based on the concept of an interesting idea, and that’s as far as they go.

Every piece of content you create should have a goal and be relevant to your overall campaign strategy. That goes for blog posts and social media posts. You should understand if it’s meant to sell something, drive engagement, purely be beneficial for SEO purposes, or draw in leads. More than that, you need to understand why. Otherwise, you may have a ton of great content, but you’ll still fall short of all of your goals.

5. Use More Video

Embrace video, and even if you’re already using it, get ready to use it a little more.

Video is only growing in importance and popularity from both the users’ and the algorithms’ points of view. Native video on Facebook and Instagram is only going to become even more important in the next years in organic and native content. It’s likely we’ll continue to see an increase in live videos, too.

Utilizing storytelling in your videos to help you represent your brand will continue to be important, as people want to know that the business values them and coincides with what they value.

Fortunately, videos are becoming easier than ever to produce thanks to high quality smart phone cameras and highly accessible video editing tools. If you’re still intimidated by video marketing, consider the fact that Facebook even recently released a video starter kit containing smartphone tripods. You can actually edit video clips on your phone. Then, upload the clips into Shakr’s video templates to produce a gorgeous, high-converting video in no time.

Using more video isn’t difficult, but it will be in important in 2018, so make sure this is a resolution you stick to closely.

Final Thoughts

2018 is fast approaching, and you want to be ready to tackle the year head-on so you don’t risk getting left behind. All of the marketing resolutions we’ve discussed above will benefit the majority of businesses in both B2B and B2C industries significantly, especially moving into the next year. Adopt them from the beginning. If you do, all of 2018 will run just a little bit smoother, so these are five marketing resolutions that you’ll actually want to keep.

Source: B2C

The Hidden Business Costs Of DIY Social Media Marketing

I’ll let you in on a little secret: DIY social media marketing is not productive.

You may be doing a great job. But you also may be wasting time (or money!).

In short, we business owners are often too busy to realize that self-service jobs are likely stealing from our bottom line (rather than saving us money).

Here are the reasons your DIY social media marketing may be costing you.

Businesses Often Make Costly “Creative” Blunders

First, let me point out how businesses are often making “creative” mistakes that cost them in the end.

Many social media teams are put to work in open-concept office plans. Supposedly, this promotes working together and contributes to the “always on” social world.

However, numerous studies have shown that these office plans greatly reduce productivity.

And visual noise leads the way in creating less productivity (while your costs remain the same).

This Wall Street Journal article says:

“All of this social engineering has created endless distractions that draw employees’ eyes away from their own screens. Visual noise, the activity or movement around the edges of an employee’s field of vision, can erode concentration and disrupt analytical thinking or creativity.”

While we glorify open spaces for social media teams, we’re actually depleting efficiencies and possibly even adding to the bottom line.

So much of what we do in online marketing involves experimenting and improving efficiency. And these tasks are best done when shielded from the view of others.

DIY Social Media Marketing Deserves More

Nearly every company has a social media presence. And that means nearly every company has someone managing their social media accounts.

However, many DIY social media marketing managers are led by misguided attempts at doing it all.

According to Digiday, there are three often-cited reasons corporations don’t do social right.

1) Social media managers are overwhelmed.

• Oftentimes, social media is an addition to another full-time role.


• One person, maybe two, are responsible for every aspect of social media marketing, leaving inundated workers and disjointed efforts.


• Even for those experienced in marketing, social media requires an extra skill set, and workers don’t feel they’re able to confidently complete their tasks.

2) Executives and other higher-ups don’t take social seriously.

• Brand messages are haphazardly created and sent out.


• There’s not enough time, focus or commitment to social media efforts, leaving a bare-bones presence online.


• A lack of interest in real results or setting appropriate key performance indicators makes proving return on investment difficult.

3) Expectations exceed reality.

• Social media teams are expected to adopt an “always on” or “be everywhere” attitude (even though they only get paid to work 9-5 Monday through Friday).


• VPs get too involved and expect every message to be a sales message, not understanding how this hurts rather than helps.


• Social media is still seen as “free” so budgets are often grossly inadequate.

“Shadow Work” Is Often The DIY Killer

Craig Lambert defines “shadow work” in his recently published book by the same name, Shadow Work:

“Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations. It has slipped into our routines stealthily; most of us do not realize how much of it we are already doing, even as we pump our own gas, scan and bag our own groceries, execute our own stock trades, and build our own unassembled furniture. But its presence is unmistakable, and its effects far-reaching.”

When your internal marketing manager spends an hour researching Facebook’s latest algorithm change regarding engagement click bait, it may cost you $50.

But that’s just the basic cost.

Because your marketing manager could have better spent their time creating a campaign that captures leads or even sales, you’re also paying an opportunity cost.

That hour costs you more than you realize, more often than not.

Outsourcing Is One Answer

When you look at the economics of outsourcing your social media, things start to add up.

There are three main ways outsourcing your social media tasks to a third party can help.

1) Cost Savings

• For the price of one seasoned social media manager, you can outsource all of your tasks (to a team of people).


• Outsourcing to experienced social media workers decreases downtime and increases productivity.


• No overhead costs like benefits, office space, vacation time, etc..

2) Special Skills

• Hiring third-party sources with specialized skills in social media gives immediate access to experts.


• Outsourced workers and agencies already have incredibly efficient processes and workflows built out and ready to use.


• When you work with an agency, they also have specialized tools that help with social media marketing.

3) Time Savings

• There’s no learning curve or extra time needed to master a tool or platform.


• Many agencies cover you during evening hours, weekends and holidays — meaning you’re paying less for more time.


• Quicker response times.

Outsourcing is one solution that corrects inefficient DIY social media marketing.

There are two other problems that must be addressed by companies taking the DIY approach.

1. Stop slating professionals not skilled in social media to perform social media tasks.


2. Consider cheaper, better-experienced third-party workers to do the low-value “heavy lifting” associated with social media marketing.

Do you think DIY social media marketing is good or bad for businesses? Let me know in the comments section below!

Source: B2C