13 Influencer Marketing Statistics You Must Know

In a time when adblock usage is soaring and consumer trust in advertising is at an all-time low, influencer marketing is the best way to make sure your messages are seen, heard, and remembered. Searching for the latest official influencer marketing statistics? Look no further…

1. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)


2. 74% of people turn to social networks for guidance on purchase decisions. (Ogilvy Cannes, 2014)


3. 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016)


4. Teens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence. (Variety, 2015)


5. Only 14% of people can recall the last time they saw an ad and identify the offer it was promoting. (Infolinks, 2013)


6. 73% of marketers say that they have allocated budget for influencer marketing. (Forrester, 2015)


7. Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Twitter and Annalect, 2016)


8. 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube (Twitter and Annalect, 2016)


9. 73% of Millennials see it as their responsibility to guide friends, peers, and family toward smart purchase decisions. (Fleishman-Hillard PR & Hearst Magazine)


10. Among teens, YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars. (Variety, 2015)


11. 96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. (IPSOS, 2015)


12. 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. (TapInfluence & Altimeter, June 2016)


13. 70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform. (TapInfluence & Altimeter, June 2016)

Still not sold? Download our free pocket guide that explains why you need to start caring about influencer marketing.

Source: B2C