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We’ve come to the last part of my five-part series on the basics of SEO. As usual, if you’ve been reading the series up until this point, feel free to skip down to the “importance” section. My first four parts covered how to plan a strategy, the basics of on-site SEO, the importance of an ongoing content marketing strategy, and most recently, link building and off-site optimization. These are fundamentals of campaign planning and execution, but now it’s time to look to reflection with part five—measurement and analysis.
The Importance of Measurement and Analysis
Measurement and analysis might seem like an afterthought; the campaign is done, or running, so why is it important to measure your results in such detail? There are three motivations for measuring your results and drawing conclusions from that data:
- Evaluating your progress. First, you’ll want to track how your campaign is developing. Are you earning more traffic now than you were before? Did your content experiment bear the results you thought it would?
- Finding new improvements. Interpreting your data may help you take your campaign in more informed new directions. For example, if you notice one of your content posts outperforming the others by a landslide, you can use it as the basis for a new wing of your strategy.
- Proving your value. Careful measurement and analysis can also help you prove the return on investment (ROI), or relative value of your campaign.
So how do we go about achieving these goals?
Find out Here
SEO 101: Measurement And Analysis (Part 5 Of 5)
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