Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

Using Google Analytics properly makes you a far more effective digital marketer.

The data you gather via this free tool can (and should) be used to:

1. Formulate a hypothesis about your content performance


2. Determine a questions to support it


3. Create a report to answer the question with data


4. Take action based on your analysis


5. Measure the results

There you go: a simple five-pack. However, there are millions of possible ways to look at Google Analytics reports. It might strike you as confusing. It doesn’t need to be.

Andy Crestodina of Orbit Media Studios and I examined the language of Google Analytics and constructed the ABCs for “reading” your reports.

Here’s what we came up with. We hope it’s helpful.

he ABCs for “reading” your reports.

Here’s what we came up with. We hope it’s helpful.

Source:

Special thanks to Visme for the design. The infographic originally appeared on 

Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]