It wasn’t so long ago that many small businesses were neglecting having their own website. Now that the benefit to that is clear, there are still some slow to adopt having a mobile app strategy.
While it can be very difficult for every small business to adapt to every new change as it comes, when you learn just why more and more businesses are investing the time and money into creating their mobile apps, you’ll want to join them. Here are three important reasons why your business needs its own mobile app.
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1. Your Customers Are Mobile All the Time
Not every business can be like 7-Eleven, open 24 hours a day with the lights always on. Many also cannot afford to staff someone at all times of the day to answer calls and speak with customers.
A mobile app can handle this for you in a number of ways. First of all, Americans check their phones more than 8 billion times per day according to an article in Times magazine. By interacting with your customers where they essentially live, you increase the chances of them having a new transaction with your business at any given time.
2. Increase Customer Loyalty by Reaching Your Best Customers
If your customers feel confident enough in your business to install your app, they’re committing an interest in dealing with you. A mobile app install can be just as effective if not more so than having a phone or email lead to your business.
Ever gotten a ping on your phone that you checked and realized it was from an app? That was a push notification. Push notifications allow customers to opt-in to receive information on new deals, order tracking, and more from the apps they use. By taking advantage of this same space, you have the best advertising real estate you could ever ask for with your target customers.
3. Having a Mobile App Increases Brand Awareness and Perception
We’re still in a time where it’s not out of the ordinary for every business not to have an app. It’s often convenient when they do, but it has the perception of a high value-added service. Many of your competitors may still be slow to adopt this practice, and your customers will appreciate your progressive approach in your industry.
It’s nowhere near as expensive to get a properly working app developed for Android and iOS as you might anticipate.
Having a mobile app is very cost-effective, and when you see all the options it gives you in dealing with your customers, you’re going to be wondering why you waited so long.
As a small business owner, keeping up to date with new marketing strategies is important. It may be difficult to take advantage of every new tactic that becomes available, however, when one can be implemented this easily and has this many benefits, you definitely need to evaluate it for your own strategy. If you decide to use a mobile app to make interaction with your business more convenient, your customers will thank you for it.
Source: B2C
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