Tiffany Haddish highlighted Groupon’s NFL Super Bowl commercial to remind you that the company still exists. After spending years in the shadows, the coupon company is reintroducing itself to the public with a Super Bowl ad featuring rising star, Haddish. Many viewers noted that the commercial reminded them of a bit from The Simpsons with man getting hit in nuts with football.
Why was Haddish used? Over the summer, The “Girls Trip” star shared a story about using Groupon to book a swamp tour for herself, co-star Jada Pinkett Smith and husband Will Smith on “Jimmy Kimmel Live!” The interview went viral, raising Haddish’s profile, as well as Groupon’s.
In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football players with one of them kicking a football into the corporate business mogul’s crotch. Of course, that bit from the Super Bowl ad reminded people of the classic comedy bit from The Simpsons.
What did you think of the Super Bowl commercial? Let us know in the comments section.
Super Bowl Commercials Social Media Reactions
Groupon is still a thing?
— George Pearkes (@pearkes) February 5, 2018
So a black woman mocking a rich white guy getting hit in the nuts is a valid marketing strategy for Groupon? #SuperBowl
— Kim Taylor (@KiminCalifornia) February 5, 2018
So how many people followed the Groupon commercial by saying “Barney’s film had heart, but football to the groin had a football to the groin.”? Just me?
— James O’Hara (@nextyeardc) February 5, 2018
Hey @Groupon, you could have saved yourself a lot of money on that commercial and just used this @EverySimpsons clip instead. #SuperBowl pic.twitter.com/M6qefWUeFF
— Dave Tucker (@TestudoDave) February 5, 2018
The #TiffinanyHaddish #Groupon commercial was terrific
(for those who got it, lol)
— Rashaan Holloway (@RashaanHolloway) February 5, 2018
OLD MAN GOT HIT WITH FOOTBALL #SuperBowl #Groupon
— ZeroFlame16 (@ZeroFlame16) February 5, 2018
The Groupon ad reminded me that more agencies need to go back to this classic moment for inspiration. #SuperBowl #Commercials #Simpsons pic.twitter.com/yUoPqkdj91
— (@RuelGaviola) February 5, 2018
Groupon still has enough money for a Superbowl ad? I"m impressed. #SuperBowl #BrandBowl52 #ICMKTG
— Scott Cowley (@scottcowley) February 5, 2018
Groupon presents a Simpsons joke
— Marvinhawkins (@Marvinhawkins) February 5, 2018
Did Groupon just really use “Football in the Groin” from The Simpsons? Is nothing sacred?
— Simon Torres (@sjtorres21) February 5, 2018
Football to the groin? Ummmm sorry Groupon, Simpsons did it first.
— Mark Huston (@JediMark82) February 5, 2018
The Super Bowl is the annual championship game of the National Football League. The game is the culmination to a regular season that begins in the late summer of the previous calendar year. Normally, Roman numerals are used to identify each game, rather than the year in which it is held. For example, Super Bowl I was played on January 15, 1967, following the 1966 regular season.
The sole exception to this naming convention tradition occurred with Super Bowl 50, which was played on February 7, 2016, following the 2015 regular season, and the following year, the nomenclature returned to Roman numerals for Super Bowl LI, following the 2016 regular season.
Photo Credit: Groupon
Source: B2C
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