Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago.
There were even some old-fashioned social media marketing practises that were carried out regularly 
But what does that path look like? You’d be surprised. If you take a look at some of the more old-fashioned ways of doing things, you’re probably in pretty good shape. Take the first one on our list. Believe it or not, some brands are still following this ‘strategy’ in their social media marketing. It costs them money, and this is a biggie to them, obviously.
That’s right. It used to be conventional wisdom that the more visible you were on social media, the more effective your strategy. This is not such an old practise either. We guess brands still felt this was gospel 
This is an old-fashioned approach. Most definitely. The idea is that you can saturate the arena if you keep tweeting the same stuff. Let’s not forget that Twitter doesn’t let you literally write the same tweet twice (they’re not stupid). The fact that audiences are becoming more complex than ever means that you can safely send out the same basic tweet (rewritten of course) at different times of the day and not worry about it. No one is going to tell you off. And the engagement will naturally increase as you start to hit more of your audience with the stuff that works. See how Locowise helps you figure out your optimal posting frequency.
3. Don’t curate content. It sucks.This is something that has now officially died a death as a piece of advice. It used to be general wisdom that curating content excessively meant that you were annoying your audience. They wanted to see the good stuff, the real stuff that you produced yourself. To a certain extent, this is true. But the thinking back then (we’re talking 2013-14 essentially) is that curated content is just ‘filler’ and meant nothing. This is not the case anymore, and some of the best and most respected brands out there use curated content regularly. It’s all about how you do it. If you curate content and just send it out there without reading it and understanding it and then putting your own spin on it, you’re wasting your time. Find great stuff and share it. And preferably put your own voice into it. Great stuff, shared regularly, makes a real difference to your usefulness as a brand.
4. Never outsource social.
We know this seems a little weird as a concept. But it used to be seen as one of the most important pieces of advice ever given to any social media marketing manager or company owner. Outsourcing doesn’t just mean finding some hapless freelancer and giving them your Twitter account details, though. It also means using platforms, like one we know pretty well. It means taking the mundane tasks such as following people or updating your bio and giving it to someone or something that can do it quickly and easily. This gives you time to think about content themes and generally being an awesome brand.
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