Periscope Marketing: The 5 things your Business needs to Know!

If you haven’t heard already, Periscope is the new hot trend in social media marketing.

I’m going to go out on a limb and say that it’s one trend that’s here to stay.

The idea of live broadcasting isn’t a new one. Video on social media is huge and there has been a growing demand for live video that allows users to engage directly and answer questions. This was the point of Google Hangouts.

However, Google Plus was never widely adopted (sorry, Google, but it’s true), so Hangouts were missing the strong link to another established network.

Meerkat was the first to market with a live streaming app…unfortunately for them they were immediately followed by the release of Periscope, the Twitter-owned app.

It’s the fact that Twitter owns Periscope that leads me to believe that during a Periscope and Meerkat face off, Periscope would win almost every round.

Check out this list of the top five do’s and don’ts if you’re just getting started with Periscope marketing and want to use it to promote your business.

1. Do automatically push your broadcasts to Twitter

When you start broadcasting, you have the option to share your broadcast directly to Twitter, alerting all your Twitter followers that you are going live. You definitely want to do this, since viewers can watch your ‘Scopes on their phones or via the web, both live and as a replay.

The replay is also available for 24 hours, so anyone who retweets your Scopes will only expand your network and potential future viewers.

2. Don’t use fancy fonts

Don’t make the mistake of using fancy emoticons for your name. When users discovered the Better Fonts emojis, they immediately swapped out traditional fonts for the Better Fonts versions with the thought that these fonts would stand out more.

The problem? Well, for one, it is more difficult to read some of the fancy emoji fonts.

The bigger problem, however, is that these fonts are just for iOS users.

96% of the mobile phone market consists of iOS (Apple) and Android users. However, you might be surprised to learn that of that 96%, only 20% use Apple. The remaining 80% are Android users.

That means that if you’re using emoji fonts to spell your name, a massive portion of the market won’t be able to read your name.

That’s definitely a problem!

3. Do save your broadcasts

Just like you have the option to push your broadcasts to Twitter, automatically, you also have the option to save them automatically to your cell phone.

By saving them, you can repurpose them after the fact. You could upload them to YouTube with keyword rich descriptions to improve your ranking in Google.

You could also turn your live Periscope training into an opt-in where people could give their email in exchange for the replay (it’s all about building your list, after all).

4. Don’t spend too much time greeting viewers

There isn’t currently an option to fast forward during a replay, so you don’t want to waste your viewer’s time by requiring them to sit through a long introduction.

Remember, they are watching your broadcast because you had an intriguing title and they want you to get to the meat of the content ASAP.

5. Do take a few minutes to introduce yourself and welcome people

Take a BRIEF few minutes to welcome people on the call enthusiastically and engage your audience.

Also make sure you take a moment to give your “elevator speech” and introduce yourself. The viewers may or may not know who you are, so it’s a good idea to tell them what you do and how you can help them.

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