Diet Coke is receiving a colorful makeover and introducing several fruity flavors as part of a new campaign targeting millennials. The Coca-Cola Company announced on Wednesday that the new design will feature slimmer cans and a brand new logo. Additionally, four new flavors will make their debut.
According to the news release, the company “is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors.” The new flavors include Ginger Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry.
— Diet Coke (@DietCoke) January 10, 2018
Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, said in the news release that “throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.” The new look, according to Delish, will include a thinner and taller 12-oz can, which will feature a bold and colorful stripe on a silver background.
The latest flavors are set to be introduced this month.
See how social media reacted to Diet Coke’s new flavors and makeover below:
Social Media Reacts to Diet Coke’s New Flavors and Colorful Makeover
i"m… intrigued https://t.co/6ztmmuKI8Y
— sara (@phans_ribena) January 10, 2018
— Kristin Bitter (@KristinLBitter) January 10, 2018
Mango Diet Coke? Umm… yes please!
— LJ D. Banatao (@lesterjeff) January 10, 2018
the ginger lime sounds amazing though
— Cindy Leung (@CindyOutWest) January 10, 2018
You can’t fool me new Diet Coke pic.twitter.com/iMWbtseECo
— Dan LaMorte (@DanLaMorte) January 10, 2018
Also: Diet Cherry Coke is already a thing. Is "feisty cherry" the same thing only more aggressive? I started this day with no Diet Coke questions and now I have so many Diet Coke questions. pic.twitter.com/LhJnFPuYkw
— Kate Elizabeth Queram (@katequeram) January 10, 2018
— McCall Turner (@McCall_Turner) January 10, 2018
None of these flavors sound good https://t.co/yw4zRM9sxk
— Steve Kovach (@stevekovach) January 10, 2018
— Ryan Hunt (@RyanAHunt22) January 10, 2018
I AM UNREASONABLY EXCITED ABOUT SODA. https://t.co/zzaEtfmabp
— Psyniac (@psyniac_123) January 10, 2018
What are your thoughts on Diet Coke’s new flavors? Do you like the Coca-Cola Company’s new campaign? Sound off in the comments section below!