Many marketers face this problem, especially given the constantly evolving nature of social media.
What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them.
Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction.
Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed.
Since social media is ultimately defined by how it is used at any given moment, it can be hard to customize a marketing campaign to properly meet its complexities. But that doesn’t mean it is impossible; with the right tools, it become infinitely easier to achieve.
Here are seven innovative social media marketing tools that you have to check out.
1. Yotpo Instagram Curation
Yotpo has just launched a cool Instagram tool to play with. I don’t really think there’s an alternative. The tool lets you search Instagram using as many search terms as you want within one search results page.You can interact with search results in two ways:
- You can public any content to your pages (thus curating Instagram content into your brand and product reviews)
- You can ask for permission to re-publish any Instagram update (Thus engaging with your (future) customers and niche influencers on Instagram)
Finally, you can display curated Instagram photos on your product pages using Yotpo widget that helps you convert more visitors into customers and building loyalty.
2. UpContent
Content curation is a pretty steady part of social engagement at this point. But it is also one of the more time consuming, and that means your ability to take part in it, while still focusing on proper branding, is a little bit limited.
I like UpContent because it makes the process a million times easier and faster. They have some really great filters that customize your searches beyond the usual ‘most related’ and ‘most recently uploaded’. Plus it integrates with both Hootsuite and Buffer, both tools most of us have at this point.
3. Introduce
When are you most active on Twitter? What have your favorite influencers been up to? What are the stats of the competition on the social network? Introduce answers all of that and more, with nothing but a Twitter handle and approximately ten seconds of analysis time.
Find out anything you need to know about someone’s Twitter habits, including your own. It makes customizing your strategy much easier, if you know what others are doing. This tool will make relationship building and lead generation on Twitter much easier!
4. Wiserbots
Facebook has been opening their chatbot service up to brands on a mass scale, and a lot of people are taking advantage of it. Unfortunately, making automated chatbots can be a difficult process. We are talking about artificial intelligence, after all. If you don’t have the expertise to make an AI, or the money to hire someone to do it for you, what you need is a tool that makes it easier.
Wiserbots is that tool. It guides you through the process, automates much of it, and lets you make a smarter bot to boot.
5. Linkedin career app
There are actually several LinkedIn apps that you can choose from, and any one of them might be useful to you. But my personal favorite is LinkedIn Job Search.
Did you know that almost two-thirds of Fortune 500 CEOs prefer LinkedIn as their choice social network. This makes Linkedin a goldmine for finding a dream job in an interesting startup!
You can search out jobs in your professional network, get notified of new career opportunities and use your existing connections to be approved. If you want to find a better way to network on a B2B level, this is definitely how to do it.
You will get access to various tricks on how to improve your employability by completing your profile, adding achievements and requesting recommendations. Writing a solid Linkedin resume is actually huge. I’ve always envied people who can describe their career path with lots inspiration and creativity. I am not like this. I hate talking about myself.
Here are some tips on improving your Linkedin profile if you are on a job hunt and planning to use the app.
6. BundlePost
What if you could create tailor made posts, properly researched and hashtagged, for 3 – 5 days ahead of schedule, and do it all in 20 minutes max? Well, you would probably lose your mind, because scheduling posts is one of the most annoying and time consuming parts of social media marketing, right?
BundlePost allows you to do this, automating much of the process so you can do more, in less time, with better results. Leaving your time open to engaging in a meaningful way with your audience.
7. PhotoSync
It may sound kind of funny, but out of everything that drives me crazy about social media marketing, it is moving images and videos from one place to another. Because Instagram only works on mobile, it throws off my entire process. I hate using the Hootsuite mobile app, which is how I was doing things before.
Now I just sync up all of my media through all of my accounts and devices using PhotoSync. It has made my days much less frustrating.
Do you have an innovative social media marketing tool you think belongs on this list? Have you used one of the tools above? Let us know in the comments.
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